The Ripple Effects of U.S. Economic Fluctuations on Digital Media Buying and Consumer Behavior

The U.S. economy is a dynamic force, characterized by cycles of growth, stagnation, and occasional downturns. These fluctuations – whether driven by inflation, unemployment, interest rates, or geopolitical events – have profound effects on industries across the board. Among the most sensitive to these changes are digital media buying and consumer behavior, both of which […]