Why Performance Marketers Running Big Facebook Budgets Must Add Native in 2025 (or Leave 30-60% ROAS on the Table)
If you spend $50k–$1M+/mo profitably on Facebook Ads, you already know how to buy customers at scale. But almost every performance team I audit in 2025 is making the same multimillion-dollar mistake: treating Facebook as their only direct-response channel while completely ignoring the two highest-ROAS, lowest-competition funnels still available at scale — Taboola and Outbrain […]