The Summer “Lull” of Native Advertising
The “summer lull” in online marketing, including native advertising, refers to a period during the summer months – typically June through August – when there’s a noticeable decline in consumer engagement, website traffic, and marketing campaign performance. This frustration stems from shifts in audience behavior, as people prioritize vacations, being outside more, and time away […]
Joe Burton and Family Launch The IVDD Foundation: Elsie’s Way Helping Families in Need…
ROI Marketplace CEO Joe Burton, alongside his wife Andie, their sons Mark, and Alyx, alongside their beloved pack of six frenchies, have officially launched IVDDAwarness.Org: Elsie’s Way – a not-for-profit organization dedicated to helping dogs suffering from Intervertebral Disc Disease (IVDD). This deeply personal initiative is inspired by the family’s own experience navigating the emotional, […]
The Ripple Effects of U.S. Economic Fluctuations on Digital Media Buying and Consumer Behavior
The U.S. economy is a dynamic force, characterized by cycles of growth, stagnation, and occasional downturns. These fluctuations – whether driven by inflation, unemployment, interest rates, or geopolitical events – have profound effects on industries across the board. Among the most sensitive to these changes are digital media buying and consumer behavior, both of which […]
How Native Advertising Drives Down-Funnel Conversions
Many brand owners overlook native advertising because they don’t see instant conversions. But native ads do something more subtle and even more powerful behind the scenes: they build awareness, increase branded search traffic, and improve the performance of your other ad channels. Significantly. Brands running Native ads, maybe on Taboola or Outbrain, or even MediaGo, […]
Success Stories | 170% Increase in CVR: MediaGo’s New Deep Learning Model Boosts ROAS for ROI Marketplace
As a digital advertising agency, ROI Marketplace manages substantial marketing budgets for clients across a wide range of industries, each with unique marketing goals, requiring meticulous execution to optimize. To better achieve these goals, MediaGo’s latest upgraded deep learning models have empowered ROI Marketplace to filter high-quality traffic, pinpoint users with genuine interest and conversion […]
Merry Christmas From All of Us at ROI Marketplace!
Written By Joe Burton | 12/20/24 As we wrap up 2024, I can’t help but sit back and reflect on what a whirlwind of a year it’s been – full of unexpected challenges, incredible milestones, and moments that reminded us what really matters, both in business and in life. This year marked a huge milestone […]
Why Health and Wellness Brands Must Diversify Into Native Advertising Now…
Written By Jack Woods | 12/02/24 If you’re running a health and wellness brand, there’s an urgent shift happening in digital advertising that you can’t afford to ignore. Meta (AKA Facebook/Instagram) is rolling out new policies that are already drastically impacting how advertisers in this space can optimize campaigns. These changes are already affecting our […]
The Value of Native Advertising During Q4 and the Holiday Season
Written By Mike Kelly | 10/21/24 As we progress through the fourth quarter (Q4), a critical period in the fiscal year, businesses are focused on maximizing their marketing efforts to capture consumer attention during the busy holiday season. Q4 is a key time for retail and e-commerce, with major holidays such as Thanksgiving, Black Friday, […]
A/B Testing for Native Advertising: The Ultimate Guide to Optimizing with Taboola and Outbrain
Written By Jack Woods | 10/3/24 In the world of digital marketing, A/B testing is essential for optimizing campaigns, but when it comes to native advertising on platforms like Taboola and Outbrain, the approach requires a more nuanced strategy. Native advertising is unique because of the way users engage with the content, and optimizing your […]
Native Advertising And The Importance Of Cross-Channel Marketing…
Written By Mike Kelly | 9/4/24 In today’s fast-paced digital landscape, where consumers are bombarded with content at every turn, the significance of a well-coordinated cross-channel digital marketing strategy cannot be overstated. As businesses strive to engage their target audiences effectively, they must recognize the value of delivering a seamless experience across multiple platforms. Among […]
