Merry Christmas From All of Us at ROI Marketplace!
Written By Joe Burton | 12/20/24 As we wrap up 2024, I can’t help but sit back and reflect on what a whirlwind of a year it’s been – full of unexpected challenges, incredible milestones, and moments that reminded us what really matters, both in business and in life. This year marked a huge milestone […]
Why Health and Wellness Brands Must Diversify Into Native Advertising Now…
Written By Jack Woods | 12/02/24 If you’re running a health and wellness brand, there’s an urgent shift happening in digital advertising that you can’t afford to ignore. Meta (AKA Facebook/Instagram) is rolling out new policies that are already drastically impacting how advertisers in this space can optimize campaigns. These changes are already affecting our […]
The Value of Native Advertising During Q4 and the Holiday Season
Written By Mike Kelly | 10/21/24 As we progress through the fourth quarter (Q4), a critical period in the fiscal year, businesses are focused on maximizing their marketing efforts to capture consumer attention during the busy holiday season. Q4 is a key time for retail and e-commerce, with major holidays such as Thanksgiving, Black Friday, […]
A/B Testing for Native Advertising: The Ultimate Guide to Optimizing with Taboola and Outbrain
Written By Jack Woods | 10/3/24 In the world of digital marketing, A/B testing is essential for optimizing campaigns, but when it comes to native advertising on platforms like Taboola and Outbrain, the approach requires a more nuanced strategy. Native advertising is unique because of the way users engage with the content, and optimizing your […]
Native Advertising And The Importance Of Cross-Channel Marketing…
Written By Mike Kelly | 9/4/24 In today’s fast-paced digital landscape, where consumers are bombarded with content at every turn, the significance of a well-coordinated cross-channel digital marketing strategy cannot be overstated. As businesses strive to engage their target audiences effectively, they must recognize the value of delivering a seamless experience across multiple platforms. Among […]
Happy Birthday, ROI Marketplace! A Company 10 Years In The Making…
Written By Joe Burton | 7/18/24 This July hits a new milestone for ROI Marketplace… We’ve just turned 10! And oh boy, do things look different today. From the very beginning we wanted to do things differently; to build an agency that would lead the charge in industry innovation… to always be ahead of the […]
ROI Marketplace And Native Advertising Gurus Join Forces With Xevio & Native Hub
Written By Jack Woods | 6/6/24 We have some extremely exciting news to announce! ROI Marketplace and the Native Advertising Gurus Facebook group have partnered with Nadim Kuttab and Andrey Kravchenko from Xevio; combining our knowledge of hundreds of millions of dollars spent on Taboola, Outbrain, MediaGo, RevContent, MGID and more! This collaboration brings together […]
Are Your Native Ad Images Getting It Done?
Written By Mike Kelly | 5/17/24 The world of native advertising is incredibly complex in so many ways. Advertisers need to create effective content, which users can consume and take action. They need to create strong headlines and descriptions to attract users to their content. And most importantly, they need powerful images that are eye-catching […]
The Robotic Writer Killing Native Ads: How to PROPERLY Use AI in Your Advertorial Campaigns…
Written By Jack Woods | 4/16/24 Any experienced native media buyer will know that writing compelling advertorials that educate and inspire audiences is both an essential art and a science for conversion. And while tools like ChatGPT or Claude.ai have made significant strides in multiple areas of digital marketing… Their creative output can often feel […]
Practical Tips for Landing Page Copywriting Success…
Written By Jack Woods | 12/4/23 We all know copywriting is important, but why? Importance of Landing Page Copywriting: Why it Matters Ever walk into a party and feel instantly drawn to the person who knows just the right words to say? That’s the kind of magnetic pull your landing page copy should have. Setting […]
