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How to Win the Conversion With Native Advertising: Content Vs Context

By Jack Woods You’ve probably heard that “content is king”. And here at ROI Marketplace, we’ve seen this to be true more than ever in the last 12 months. Bid prices are ever-increasing, and you need to be more aggressive with your spend on the front end to get customers into your funnel. But the […]

If You’re Not Running Native Video Ads, You’re Leaving Money on the Table…

By Jack Woods Without trying to sound dramatic, you’re throwing money away if you’re not embracing the evolution of marketing. Market and consumer behaviors are constantly changing, and as advertisers it is our job to move with the trends. This isn’t a simple fact of keeping up with the Joneses, but instead understanding that buyers […]

What to do when your bids stop working…

By Jack Woods Has this ever happened to you… You’re running a highly profitable ad campaign, whether on Native platforms like Taboola, Outbrain, MGID, or RevContent. You’re putting $1 and getting $2 out on repeat. Things are looking great and the only way is up. And then… Boom. Your ads stop converting.  Your spend is […]

Why Video Marketing is Essential in the Digital and Native Advertising World!

By Sherif Khairy When it comes to digital and native advertising, there are multiple ways for a company to promote a product, idea, startup, or just something they believe in. The advertising world is rapidly growing, and one of the biggest pushes in terms of mediums has always been video. In fact, according to Wallaroo […]

How Native Advertising is the Perfect Tool for Amazon FBA Sellers in 2022…

By Jack Woods Amazon sellers pay very close attention. I’m about to introduce you to a totally blue ocean strategy to scale your Amazon business to absolute new heights. I’ve spent about a week preparing to write this blog post, and I’m yet to find ANYONE adopting this strategy. A strategy that will have Amazon […]

Is Native Impossible To Do Honestly?

By Joe Burton I pose the question today of is Native Marketing possible to run at scale if you do it honestly? So what does that really mean?  To start let me preface by saying I have been in this business a long time.  I have seen the rise and fall of many verticals and […]

Brands Need Native Advertising

By Mike Kelly Native advertising is defined as content in an online publication which resembles the publication’s editorial content but is paid for by an advertiser and intended to promote the advertiser’s product. But it is so much more than that.  Let’s look at some fascinating Native Ad Stats The Brand Dilemma Every year, brands […]

Wishpond’s Brax Enhances Native Advertising Platform through Partnership with ROI Marketplace and Integration with MGID

VANCOUVER, BC, March 31, 2022 /CNW/ – Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) (“Wishpond” or the “Company“), a provider of marketing-focused online business solutions, is pleased to announce that its Brax subsidiary has entered into a partnership with ROI Marketplace LLC. (“ROI Marketplace“), a leading native advertising agency. The partnership aims to promote Brax’s […]