Written By Joe Burton | 7/18/24
This July hits a new milestone for ROI Marketplace…
We’ve just turned 10!
And oh boy, do things look different today. From the very beginning we wanted to do things differently; to build an agency that would lead the charge in industry innovation… to always be ahead of the curve and do things differently.
And today, I truly believe that we’ve accomplished that. Looking back on what we’ve built in the company is something I can REALLY be proud of.
Over the years, I’ve had the incredible opportunity to travel the world and educate others about Native Marketing, speak on stage at major events, be interviewed by (and get to interview) some of the biggest names in our space, all while producing hundreds of millions of dollars in results for our clients.
I’ll say that again… we’ve made our clients hundreds of millions of dollars within the past 10 years.
“Its obvious why ROI is still going strong after 10 years while everyone else seems to flame out in 2 or 3… They’re the best. Their knowledge, skill, experience and connections in the space are second to none. We love working with ROI. They’re always pushing to help us open new channels and scale winners.”
– Cheech & Chong Global
“It’s always an absolute pleasure to work with everyone on the ROI team! The difference is that we are working with real people in real time instead of an approvals team overseas. The guys are very flexible, quick to make updates, and have market intelligence that is applied to each campaign in order to warrant the top results. They understand the value of the dollar and make sure that campaign spend is being dispersed in the right places to be efficient and successful – no matter if it is a small test or larger initiative.”
– Goldco
“When it comes to native advertising, I have yet to find another agency that is more knowledgeable, dependable and fair than ROI Marketplace. True pros.”
– Brian Hastreiter, Third Element Marketing
Starting as a crazy small operation in the backroom of my house...
I started with nothing more than a laptop and a desperate need to put food on the table for my family… and now with a team spreading three continents we’re buying media, designing creatives, writing content, and managing bids for clients in every vertical you could imagine. Things look mighty different now in 2024 compared to the way they did in 2014.
“Over the past 10 years, ROI Marketplace has provided me with endless opportunities to grow and learn in a field I love, with people I respect and consider my good friends. Our constant innovation, fresh ideas, and new ways to help clients, make ROI Marketplace one of the biggest beasts in the industry. Our clients are our business partners. Their products are our products. Their performance is our performance and their success is our success. I look forward to many more years of learning, teaching, and growing at ROI.”
– Mike Kelly, VP of Operations at ROI Marketplace
We’re now an inc. 5000 company, partnered with incredible companies like Brax, and more recently the guys at Xevio and Native Hub, and I’ve even been invited to be a part of the Forbes Agency Council.
We have dedicated and specialist media buyers for pretty much every network out there from Taboola and Outbrain to RevContent and NewsBreak; Quora and Dianomi to Jeeng and MediaGo. We’ve built a full creative team to cover every stage of the funnel, and we’re not stopping here.
“Joe and the team have given me a once-in-a-lifetime opportunity to be part of ROI Marketplace. I’ve been forced to hone my skills in a fast-paced environment and learn what it takes to be part of the marketing elite. Being a part of such an incredible company is a center-point of my career and I cannot wait to see what we will accomplish over the next 10 years”
– Jack Woods, Head of Creative at ROI Marketplace
“I’ve been with ROI Marketplace for over 5 years now and through the agency, I was able to build up my skill set as a designer all while learning why ROI Marketplace is in fact the premier Native Marketing Agency. The team is always testing new creatives and the agency’s AI integration is like no other. I’m truly grateful for all of the wonderful opportunities ROI Marketplace has presented me with.”
– Sherif Khairy, Creative Designer at ROI Marketplace
“It’s been a thrill to work at ROI Marketplace with Joe and the team. What I love most is the experience level that ROI Marketplace brings to the table when it comes to native advertising. You simply won’t find the level of detail and care for your campaigns anywhere else.”
– Tim Rohrer, Senior Media Buyer at ROI Marketplace
It’s been a wild ride. We’ve endured some of (well… all of) the ups and downs over the last decade. Riding the waves of easy approvals, battling when things get tough, and we’ve come out today as one of the premier native ads agencies in the world.
I want to give a special thank you to my amazing wife and family for their support and patience since the beginning.
Thank you everyone for making this possible. Here’s to the next 10 years. I can’t wait to see where this goes.
“ROI is the best performance native advertising agency I’ve ever worked with for the following reasons:
- They don’t require a ton of budget to help you understand if your offer works
- They prioritize hitting targets over pushing out spend
- They are able to produce consistent results
They are the exact native partner any advertiser is looking for.”
– Jon Belcher, Berp
“Congrats to ROI Marketplace, a consistent marketplace leader with 10 years of successful client growth and industry expertise! We always look to ROI for the latest affiliate marketing trends in Native advertising and beyond.”
– Matt Villa, Head of Sales US at MGID
“Over the years, ROI Marketplace has been a dependable and remarkable client. Their eagerness to try new approaches and discuss performance has continually driven our mutual achievements.”
– Pushnami
