Happy Birthday, ROI Marketplace! A Company 10 Years In The Making…
Written By Joe Burton | 7/18/24 This July hits a new milestone for ROI Marketplace… We’ve just turned 10! And oh boy, do things look different today. From the very beginning we wanted to do things differently; to build an agency that would lead the charge in industry innovation… to always be ahead of the […]
ROI Marketplace And Native Advertising Gurus Join Forces With Xevio & Native Hub
Written By Jack Woods | 6/6/24 We have some extremely exciting news to announce! ROI Marketplace and the Native Advertising Gurus Facebook group have partnered with Nadim Kuttab and Andrey Kravchenko from Xevio; combining our knowledge of hundreds of millions of dollars spent on Taboola, Outbrain, MediaGo, RevContent, MGID and more! This collaboration brings together […]
Are Your Native Ad Images Getting It Done?
Written By Mike Kelly | 5/17/24 The world of native advertising is incredibly complex in so many ways. Advertisers need to create effective content, which users can consume and take action. They need to create strong headlines and descriptions to attract users to their content. And most importantly, they need powerful images that are eye-catching […]
The Robotic Writer Killing Native Ads: How to PROPERLY Use AI in Your Advertorial Campaigns…
Written By Jack Woods | 4/16/24 Any experienced native media buyer will know that writing compelling advertorials that educate and inspire audiences is both an essential art and a science for conversion. And while tools like ChatGPT or Claude.ai have made significant strides in multiple areas of digital marketing… Their creative output can often feel […]
Practical Tips for Landing Page Copywriting Success…
Written By Jack Woods | 12/4/23 We all know copywriting is important, but why? Importance of Landing Page Copywriting: Why it Matters Ever walk into a party and feel instantly drawn to the person who knows just the right words to say? That’s the kind of magnetic pull your landing page copy should have. Setting […]
5 Pro Tips to Skyrocket Your Native Ads Effectiveness in No Time
Written By Jack Woods | 11/14/23 Native advertising is like the perfect dinner guest who fits right into the conversation, knows when to talk, when to listen, and bonds with everyone, subtly leaving a lasting positive impression. It’s tailored advertising that seamlessly blends with the content and the environment in which it appears. This tasteful […]
