Brands Need Native Advertising

By Mike Kelly Native advertising is defined as content in an online publication which resembles the publication’s editorial content but is paid for by an advertiser and intended to promote the advertiser’s product. But it is so much more than that.  Let’s look at some fascinating Native Ad Stats The Brand Dilemma Every year, brands […]

Wishpond’s Brax Enhances Native Advertising Platform through Partnership with ROI Marketplace and Integration with MGID

VANCOUVER, BC, March 31, 2022 /CNW/ – Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) (“Wishpond” or the “Company“), a provider of marketing-focused online business solutions, is pleased to announce that its Brax subsidiary has entered into a partnership with ROI Marketplace LLC. (“ROI Marketplace“), a leading native advertising agency. The partnership aims to promote Brax’s […]

How to Write “Click Magnet” Native Ad Headlines and Lead Options

So you’ve put together a strong advertorial (or maybe our copywriting division wrote it for you 😉). Something with some real persuasive power – its going to sell like a champ, has an incredible layout… the page just WORKS. Now, all you need is eyeballs on the page to get some conversions. Sounds simple enough, […]

Front end conversions are great… but the fortune’s in the follow up

As native ads marketers, we all know the joy that we get from front end conversions. Even those that come from retargeting ads – increasing our conversions on the front end is something we all love.  That endorphine hit is great and gives us the motivation and resources to push campaigns further. But the fact […]

Native Marketing in 2022: How to maximize your ROI through copywriting

Over the last couple of years, we’ve seen a huge shift in the Natives market. There’s been a massive influx of new businesses, affiliates, and other advertisers coming into the space to take advantage of the low CPCs and huge scale potential that Native Marketing offers.  And one aspect of this is causing a big […]

Joseph Burton: An Industry Veteran Transforming Online Native Marketing

Native marketing is basically paid promotional content that is online. Unlike display ads or banner ads, native ads don’t really look like ads. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb. Joseph Burton is well known for his […]