The Power of Retargeting & Native Ads: Boosting Conversions and Enhancing User Experience

Written By Jack Woods | 10/16/23 Introduction to Retargeting and Native Ads Understanding retargeting and its significance Retargeting, also known as remarketing, refers to the strategic marketing technique where targeted ads are shown to individuals who have previously visited a specific website. This powerful tool allows advertisers to tailor their messaging and promotions to reach […]

Understanding the Budget: How Much Money is Enough to Dive into Native Advertising

Written By Jack Woods | 10/9/23 Introduction Native advertising has gained significant importance in the advertising industry, making it crucial for marketers to understand the role of budgeting in successful native advertising campaigns. Native Advertising: Unveiling the Basics Defining native advertising and its core principles Native advertising refers to advertisements that blend seamlessly with the […]

Unleash the Power of Native Advertising: Game-Changing Approach for Q4 Success

Written By Jack Woods | 9/28/23 In the rapidly evolving world of digital marketing, native advertising has emerged as a powerful strategy that offers brands and businesses a unique opportunity to connect with their target audience. As we enter the critical period of Q4, it becomes even more crucial for companies to adopt innovative approaches […]

Elite Tips for Scaling Native Advertising Campaigns on RevContent to 5 Figures a Day

Written By Jack Woods | 9/1/23 Media buyers looking to scale native advertising campaigns to high profitability, if you’re not adding RevContent into your strategy… you’re missing out on an incredibly powerful platform. With the right strategy focused on creating excellent content, building relationships and smart scaling, it’s easily possible to take your campaigns to […]

Yahoo Is Back – Time To Make Some Moves!

Written By Joe Burton | 8/29/23 Unless you’ve been living under a rock for the last ten years… Yahoo used to be one of the top native platforms on the planet. I have personally spent millions and millions of dollars on Yahoo before they fell apart over the past 5 years. Back when the operations […]

ROI Marketplace CEO, Joe Burton To Be Featured On Taboola’s Scaling Webinar

By Jack Woods Joe Burton, the CEO and founder of ROI Marketplace has been given an exclusive invitation to be featured on a specialist webinar hosted by Taboola on June 27th, 2023 at 11am EST/4pm BST. The focus of the webinar? How To Scale Your Native Ad Campaigns With Strategies For Specific Performance Goals! […]

Are You Ready For The Native Revolution?

By Jack Woods We’re half way through the year, and it’s time to start preparing for Q4 and 2024. We need to get our ducks in a row and head in the game. The native advertising landscape has taken a seismic shift in the last few months, and if you’re running 2022 strategies to win […]

Get Voluum for Up to 30% Less, Thanks to ROI Marketplace!

By Joe Burton ROI Marketplace is proud to announce our new partnership with Voluum. Myself and the team here at ROI Marketplace are thrilled to announce our new partnership with Voluum. We’ve been avid users of Voluum for years, and having the chance to be partnered with them is a major accomplishment for the ROI […]

REJECTED! The Agony of Native Ad Approvals…

By Mike Kelly Every ad that’s running across native ad networks must pass through a thorough content review process. This should be considered when developing your native ad strategy and funnel creation. True Advertiser Scenario You have planned your campaign strategy carefully. You understand your funnel, metrics, tracking – what works, what doesn’t. You have […]

Making Native Marketing Work For You…

Joe Burton, Forbes Councils MemberForbes Agency Council According to data collected by Google in 2020, the average click-through rate for digital display ads was a mere 0.1%. While some industries boast higher numbers, experts agree these statistics don’t account for bot clicks, which drive up purported ad engagement. If you’re an ad-tech vendor or marketer […]