By Joe Burton
Myself and the team here at ROI Marketplace are thrilled to announce our new partnership with Voluum. We’ve been avid users of Voluum for years, and having the chance to be partnered with them is a major accomplishment for the ROI agency.
What is Voluum?
Voluum is a game changing ad tracking dashboard, and has helped our agency to bring our campaigns to the next level. And this is why we’re so excited to partner with Voluum and help those in our community to better track their camps with even greater precision and accuracy… ultimately leading to a major increase in ROI and profitability.
Having access to truly accurate, real-time tracking and reporting so that you can see which campaigns are generating the most revenue means that you adjust your strategies to double down on what’s working, and save your spend where the problems arise.
The Voluum dashboard truly simplifies the complexities of running multiple camps at the same time. Whether they’re smaller yet extremely targeted campaigns, or something with a much wider strategy – you can better analyze your data when it’s all pulled together in one easy to use location.
Here at ROI Marketplace, we know the importance of thoroughly tracking and optimizing your native advertising campaigns. It is an essential part of success in our hyper competitive industry. This is why we’re so excited to be partnered with Voluum, because they share the same data driven, targeted approach to scaling native ads campaigns that we use to deliver exceptional results for our clients.
Trends for 2023
This year things are showing that creative and pre-lander testing is a game changer for campaign scaling. And running such a wide variety of different creatives WILL cause confusion in your dashboard. This can be fine at first, but over time it will become more and more complex and likely lead to an ungodly amount of wasted spend through incorrect reporting.
Compare this to implementing Voluum into your native advertising strategy, where you can easily see and break down your split tests and creative testing… and you’re protecting yourself against that wasted spend.
How Do We Know This?
Because we’ve done it.
Our agency has a combined 50+ years of experience in Native Advertising. We’ve seen the market evolve across the years and understand the most important factors involved in optimizing your spend. We’ve made the mistakes and created the strategies that protect our clients against the biggest pitfalls on the market. Partnering with Voluum has allowed us to provide incredible monthly reporting, to help you better understand how your spend is impacting your monthly revenue and growth.
If you would like to understand more about how we manage Native Advertising for our clients with Pinpoint accuracy, and how we can apply this information to your brand too, please click the link below and book in your free consultation call with one of our industry veteran experts.
We’d love to implement our expertise and Voluum partnership into your business or brand, so please click the link below and compare plans today!