Why Video Marketing is Essential in the Digital and Native Advertising World!

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By Sherif Khairy

When it comes to digital and native advertising, there are multiple ways for a company to promote a product, idea, startup, or just something they believe in. The advertising world is rapidly growing, and one of the biggest pushes in terms of mediums has always been video. In fact, according to Wallaroo Media, TikTok alone has over 1 billion users (and still rapidly growing). And YouTube has been a major player in the video marketing world since January of 2009.

So, it’s no secret that people love to devour videos, whether the content is short, or long. Here’s why video is essential for your advertising strategy. According to Wyzowl statistics, as of December of 2021, 63% of businesses have started using video content marketing. Not only that, but 82% of businesses feel video marketing is paramount to their strategy. While video is constantly progressing, 82% of businesses believe that video marketing gives them a good ROI.

Boost Conversions and Sales

Video allows for a constant stream of sales. Studies indicate that 74% of users who watched an explainer-video about a product or service ultimately end up buying. The effectiveness of video shouldn’t come as a surprise at all. Various companies promote their business on platforms such as TikTok, YouTube, Instagram, and Facebook. Many companies will contact influencers in order to put out video content about their product or service. This is because video is not only engaging, but it builds trust.

Building Trust with Video

Building trust should already be something a company or brand always strives for. Marketing in general is based on trust and creating long-term relationships. Creating videos not only demonstrates authenticity, but it helps teach a consumer about a certain product or service. Whether it’s an influencer or agency creating the video, just having someone explain how something works can lead to a dramatic boost in your ROI.

98% of users have stated that watching an explainer video in order to learn more about a product or service has helped them make smart purchases. Which is why 45% of businesses who utilize video marketing stated that they have an introductory video on their homepage. Not only that, but 83% of those businesses stated that their homepage introductory video was effective.

Video Even Brings in the Laziest of Buyers

Video content has always been a great form of learning. People look up ‘how-to videos’ all the time. In today’s world, and especially with the younger generation, people like to consume things quickly. This is why TikTok and Instagram Reels have seen exceptional success. The consumer wants to see the product in action. Video marketing can capture the attention of a target audience, and it works on various levels. Yes, this even includes the lazy buyers who rarely click on anything. Make sure your content is not only visually appealing, but sounds great as well. This leads to more users sharing your video ad through social media. An informative and creative video can make a major difference on how a consumer portrays your product or service.

Getting Started with Video Marketing Isn’t Easy

It’s no secret that getting started with video marketing can be a bit intimidating. Whether it’s not having the right equipment, editing software, actors, or content, things can go wrong in all sorts of directions. Sometimes a video can be too long, or too short. The content itself can come off as a money grabbing scheme, or even be lazy and rushed out. Several companies usually turn to popular influencers, but the ones with a large audience can cost a fortune. However, there is a service that not only creates content based on what’s trending on social media, it also takes care of all the hardships for you.

Introducing the ROI Marketplace Video Division

ROI Marketplace stands apart, having managed hundreds of millions of dollars in native advertising campaigns across multiple verticals on various platforms. And most importantly, each campaign we manage successfully drives revenue that meets or exceeds client expectations. Now we’re pleased to announce that we’re taking on video marketing for clients old and new. We have a team with over 8 years of video editing experience using video editing software such as Adobe Premiere Pro, Sony Vegas Pro and Filmora 11.

Here’s What ROI Marketplace Offers

ROI Marketplace handles all the stress of video marketing for you. We’ll have the equipment, software, audio recording tools, and script writing taken care of. Our team of experts have created videos on platforms such as TikTok, YouTube, Instagram, and Facebook. So, all clients have to do is send us their product, and we’ll create the content. Clients may also provide us with scripts for a certain product or service, but if not, of course we got you covered. We can record unboxings, reviews, create special effects, custom video graphics, and even provide new product shots.

We provide a streamlined service that’s completely stress free on the client. If all that sounds great to you, then please click here, or the button below to contact our team of experts, who can help you make the right step forward into the world of video marketing. Until July 31st 2022, we’re running an offer, where all existing clients can get one video on their choice of platform whether it be TikTok, YouTube, Instagram, or Facebook for free. Click the button below and contact us today!



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