Native Advertising And Politics. Why Political Ad Campaigns Are Turning To Native Ads.

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By Mike Kelly

In a time where politics rules the minds of so many, it is more important than ever for Political Action Committees (PACS), candidates and/or their agencies choose the right channels for promotion. In the world of digital advertising, one ad type has arisen as the most effective, Native Advertising.

Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. This means you can target readers/watchers on sites which cater to their target audience. For example, we can run ads on, where your ads appear similar to a news article discussing your main campaign talking points.

But it’s so much more than that. Using native ad platforms, such as Taboola, Outbrain, Revcontent and others, advertisers can target specific websites to appear on based on their target audience. Other targeting includes geography, device type, age, interests, and so much more. Some platforms even allow you to target personal ideologies and political interests!

Native Advertising should be viewed as a form of quality content marketing that offers pertinent information to interested readers in a relevant context. Content consumers (voters) would still always rather be offered Native Ads to engage with rather than bombarded with obnoxious display/banner ads.

Recently, native ad platforms have also built in the ability to run video ads in place of standard text/image units. Video ads are one of the fastest growing segments in the native advertising world. While many people are blind to display ads, or even actively block them, it’s different for video. In fact, audiences are watching more video content than ever before. That makes native video ads the perfect way to get their attention.

Why choose native for your political promotions?

  • Cost-per-click bidding – no wasted clicks
  • Ad copy flexibility – change on the fly
  • Site targeting – Appear only on sites you want
  • Demo Targeting – Customize campaigns to hit your perfect audience
  • Location Targeting – Target the whole US or target as granular as zip code
  • Capture users while they are consuming relevant content
  • Improves SEO, Search and Social – 

Those who are running for political office or driving a bill, action or agenda, have very little time to do anything other than campaign and push their name or promote their bill. That’s why it’s so important to talk to an expert who can weed through the complex nature of ad networks and targeting.

At ROI Marketplace, we’ve spent the better part of the last 10 years perfecting the art of successful native ad campaign management. Whether you need to promote a bill or agenda, generate new donors or raise awareness, our experts have the tools to succeed. Our primary focus is on hitting and exceeding your campaign goals. With dedicated account teams, professional copywriters and full funnel management approach, we’ll take your ad campaign to the next level.



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