Company Update: ROI Marketplace Accepted Into the Forbes Agency Council

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By Jack Woods

ROI Marketplace is pleased to announce that our CEO Joe Burton has been invited to join the Forbes Agency Council. Joe will be joining the Forbes community of leading PR, media, creative, ad agency experts, and thought leaders to help develop our industry throughout 2023 and beyond.

This is an incredible opportunity and privilege that is only offered to the best of senior-level agency executives. There is an extremely dense vetting and selection process to be accepted; highlighting the quality and character of Joe’s experience.

Forbes stated that the criteria for Joe to be accepted includes his “track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.”

Joe has spoken on stage all over the world, at events such as Maxweb Connect, Affiliate World Asia, and is a regular feature on media buying and advertising podcasts. Not only that, but under his leadership, ROI Marketplace received the Inc. 5000 Fastest Growing Private Companies Award in 2021, adding to the value that he has provided to our community.

As a new member of the Forbes Agency Council board, both Joe Burton and ROI Marketplace now have a new opportunity to influence the world of digital marketing and media buying, and champion the impact that Native Advertising can have on brands and offers. Impact that can further the industry as a whole, leading to newer and better developments, and the opportunities available to us all.

With further access to the best and brightest agency owners across the globe, ROI Marketplace now has huge plans to expand our media buying strategies and drive better growth for current and future clients.

“The chance to connect and rub shoulders with the Council will no doubt give insight to areas of micro-improvements for our native ad campaigns, and we plan to aggressively test these in the next few months. We want to see better ROIs, more clicks and holistic campaign growth for every single client in 2023.”

– Joe Burton, CEO of ROI Marketplace

Internally, Joe has shown real excitement for the opportunity to show the Forbes Agency Council about the benefit that agencies and businesses can experience by adding a tried and tested native ads strategy to their marketing mix.

Forbes is one of the most iconic media companies in the world and their plans to produce and publish new content and events will be a central pillar of industry movement in 2023 and beyond.

This is a huge accomplishment for our veteran CEO, showing that his 2 decades of experience has paid off, and he has started to receive the recognition that he deserves.

Congratulations on this stellar achievement Joe Burton!



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