By Jack Woods
Artificial intelligence (AI) has the potential to revolutionize the world of native advertising. Native advertising is a form of advertising that blends in with the surrounding content, making it less intrusive and more engaging for the audience. By using AI, advertisers can create more personalized and effective native advertising campaigns that better resonate with their target audience.
One of the key benefits of using AI in native advertising is the ability to personalize ads based on individual user behavior and preferences. By analyzing data about a user’s past interactions with native ads, AI algorithms can determine which types of content are most likely to engage the user and serve up relevant ads accordingly. This can help advertisers to deliver ads that are more relevant and engaging to the user, leading to higher conversion rates and more successful campaigns.
Another advantage of using AI in native advertising is the ability to automate the ad creation process. With AI, advertisers can quickly and easily generate high-quality native ads copy and imagery that are tailored to specific audiences and platforms. This can save advertisers time and money, as they no longer need to spend as much time and resources on creating and testing ads manually.
Additionally, AI can help advertisers to optimize their native advertising campaigns in real-time. By using machine learning algorithms, advertisers can continually analyze data about how users are interacting with their ads and make adjustments on the fly to improve performance. This can help advertisers to improve the effectiveness of their campaigns and get the most out of their advertising budgets.
The use of AI in writing ad copy has the potential to greatly improve the effectiveness of advertising campaigns. By using natural language processing algorithms, AI can analyze data about the target audience and their behavior and preferences, and use this information to generate ad copy that is personalized and relevant to the user. This can help advertisers to create ad copy that resonates with the user and is more likely to lead to a conversion.
Additionally, AI can help to automate the ad copywriting process, allowing advertisers to quickly and easily generate high-quality ad copy that is tailored to specific audiences and platforms. This can save advertisers time and resources, allowing them to focus on other aspects of their campaigns. Overall, the use of AI in ad copywriting has the potential to greatly improve the effectiveness of advertising campaigns and drive better results for advertisers.
Overall, the use of AI in native advertising has the potential to greatly improve the effectiveness of these types of campaigns. By personalizing ads and automating the ad creation process, advertisers can create more engaging and effective native ads that resonate with their target audience. This can help to drive higher conversion rates and ultimately result in more successful native advertising campaigns.
Now, if I told you that everything written up to this point was written by an AI copywriting tool…
You’d probably believe me.
There are some amazing AI copywriting and content writing tools out there… but they are a bit limited right now in their scope. There is an almost “mechanical” approach to the language, and while you CAN modify the tone using certain tools, as they stand right now in 2022/2023, AI copywriting tools are no replacement for the real thing…
The creative mind.
AI literally means “artificial intelligence”, not “artificial creativity”. They are not designed to be creative and find new ways to touch the pain points of your customers. They do not yet understand the real purpose behind the buying decision.
This is something that most people struggle with, and it’s why there is a whole industry out there dedicated to specialist people who train their craft and become better at connecting with the reader.
It’s also why we’ve built a dedicated copywriting team (that you can hire by clicking here!) – because copywriting is truly an art.
I’m not saying that AI copywriting tools won’t one day allow you to pump out new landers and advertorials that you can use in your campaigns, and build new split tests. I’m saying that today, you’re better off paying for the sure thing, and working with someone who knows this process and does it each and every day.
You can try to save on the cost of working with a professional copywriter by using tools like Jasper.ai or Openai – but you’re risking your ad budgets by doing it this way.
We wanted to write this blog post because AI has been a hot topic in the news very recently, and knew that many people would be considering it for their campaigns.
If you’d like to discuss your thoughts on AI, and even results you’ve had this year, please feel free to join our Native Ad Guru Facebook group and discuss it there with the community.